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The Private Practice Marketing Workshop

What Past Course Delegates Say

“Great course, great speakers, all the information was presented well and it was an enjoyable experience.”

Dermatologist, 31 March 2016

Why Attend This Course?

Marketing communicates your promise – what differentiates yours from every other practice – but it also focuses on the way your practice delivers that promise.

This one day workshop will guide you through six key marketing principles to help you grow your practice, including branding, generating referrals, the role of education, websites, internet, social media and patient experience management.

Key Features

  • CPD point entitlement
  • One day of intensive lecture and workshop style presentations
  • All presenters are leading professionals in business and financial disciplines specialising in healthcare consultancy
  • Personalised needs analyses and action plans
  • Course workbook and resource library
  • Morning tea, lunch and afternoon tea provided

Keynote Sessions

Time
Session
Duration
Cost
9:00 AM
  • Building Your Practice’s Reputation

    What are your brand’s beliefs and values and how engaging is your brand’s unique story? Whether starting a new business, or looking to expand and grow your existing practice, this session will outline the importance of building your brand’s reputation around core attributes.

    30 mins
9:30 AM
  • Developing a Loyal and Engaged Referrer Network

    The cornerstone for any medical marketing activity should be relationship marketing. From clinical fax outs to referrer education events, discover 11 different relationship marketing techniques to building patient or referrer loyalty which facilitates long-term engagement and a significant increase in referrals.

    30 mins
10:30 AM
  • Increasing Your Marketing Effectiveness

    To build reputation and trust and increase credibility as an expert in your field your practice needs a winning internet marketing strategy. These sessions outline the technical, functional, advertising, imagery and multi-media requirements to enable you to increase your brand equity.

    30 mins
11:00 AM
  • Creating an Ethical Social Media Strategy

    Having a brand presence on social media platforms can help you connect with your patients outside of your practice; however medical practitioners must adhere to specific AHPRA regulations. This session will outline the important considerations and risks you need to be aware of.

    15 mins
11:15 AM
  • Understanding and Adopting Principles of Practice Design

    Realise the impact of proper ergonomic design on patient/customer attraction and satisfaction levels, as well as efficient work-flow to execute on your design.

    15 mins

Meet our Education Partner Network

The Private Practice Education Partner Network are a national team comprising of leading professionals in business and financial disciplines specialising in healthcare consultancy.

To find out more about our team members, please follow the link below to view their profiles.

What Past Course Delegates Say

“It was a very good workshop with very good information and knowledge to take back to our practice and share with all the staff.”

General Practitioner, 31 March 2016

    

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